Information Technology and the Productivity Paradox: Assessing the Value of Investing in IT - Lucas, Henry C., Jr. (Research Professor, Department of Information Systems, Stern School of Business, Research Professor, Department of Information Systems, Stern School of Business, New York University) - Livros - Oxford University Press Inc - 9780195121599 - 15 de abril de 1999
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Lucas, Henry C., Jr. (Research Professor, Department of Information Systems, Stern School of Business, Research Professor, Department of Information Systems, Stern School of Business, New York University)
Information Technology and the Productivity Paradox: Assessing the Value of Investing in IT

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How do firms measure returns from their substantial investments in information technology? The author seeks to answer this question by providing a creative and reliable framework for measuring the competitive advantages and profits gained through investments in state-of-the-art information systems.

237 pages, 7 line illustrations

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 15 de abril de 1999
ISBN13 9780195121599
Editoras Oxford University Press Inc
Páginas 240
Dimensões 160 × 240 × 23 mm   ·   522 g

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