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Norms in the Wild: How to Diagnose, Measure, and Change Social Norms Bicchieri, Cristina (, Pennsylvania State University)
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Norms in the Wild: How to Diagnose, Measure, and Change Social Norms
Bicchieri, Cristina (, Pennsylvania State University)
Large scale behavioral interventions work in some social contexts, but fail in others. The book explains this phenomenon with diverse personal and social behavioral motives, guided by research in economics, psychology, and international consulting done with UNICEF. The book offers tested tools that mobilize mass media, community groups, and autonomous "first movers" (or trendsetters) to alter harmful collective behaviors.
264 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 9 de fevereiro de 2017 |
| ISBN13 | 9780190622053 |
| Editoras | Oxford University Press Inc |
| Páginas | 264 |
| Dimensões | 208 × 142 × 18 mm · 308 g |
| Idioma | Inglês |
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