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Better Brand Health: Measures and Metrics for a How Brands Grow World Romaniuk, Jenni (International Director, International Director, Ehrenberg-Bass Institute)
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Better Brand Health: Measures and Metrics for a How Brands Grow World
Romaniuk, Jenni (International Director, International Director, Ehrenberg-Bass Institute)
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
256 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de janeiro de 2023 |
| ISBN13 | 9780190340902 |
| Editoras | Oxford University Press Australia |
| Páginas | 256 |
| Dimensões | 163 × 236 × 21 mm · 504 g |
| Idioma | Inglês |
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