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Rethinking Marketing: The Entrepreneurial Imperative Minet Schindehutte United States edition
Rethinking Marketing: The Entrepreneurial Imperative
Minet Schindehutte
For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
384 pages, figures
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2 de janeiro de 2008 |
| ISBN13 | 9780132393898 |
| Editoras | Pearson Education (US) |
| Páginas | 384 |
| Dimensões | 228 × 154 × 24 mm · 521 g |
| Idioma | Inglês |