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Globalization and Strategic Alliances: The Case of the Airline Industry Tae Hoon Oum 1º edição
Globalization and Strategic Alliances: The Case of the Airline Industry
Tae Hoon Oum
Presenting the history and status of airline alliances, this book looks at reasons why alliances are being formed. It also analyzes the questions such as: Why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And what implications do alliances have on carrier management and public policy makers?
252 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de agosto de 2000 |
| ISBN13 | 9780080435961 |
| Editoras | Emerald Publishing Limited |
| Páginas | 252 |
| Dimensões | 157 × 242 × 20 mm · 552 g |
| Idioma | Inglês |