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Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry - Technology, Innovation, Entrepreneurship and Competitive Strategy William C. Bogner 1º edição
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Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry - Technology, Innovation, Entrepreneurship and Competitive Strategy
William C. Bogner
The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.
208 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de junho de 1996 |
| ISBN13 | 9780080425597 |
| Editoras | Emerald Publishing Limited |
| Páginas | 208 |
| Dimensões | 156 × 234 × 14 mm · 482 g |
| Idioma | Inglês |
| Editor | Thomas, Howard |
