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Business to Business Marketing Wim Biemans Ed edition
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Business to Business Marketing
Wim Biemans
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
400 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de março de 2010 |
| ISBN13 | 9780077121891 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 400 |
| Dimensões | 196 × 262 × 23 mm · 762 g |
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