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Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker Ed edition
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Capturing New Markets: How Smart Companies Create Opportunities Others Don’t
Stephen Wunker
Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.
288 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de janeiro de 2014 |
| ISBN13 | 9780071825955 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 288 |
| Dimensões | 151 × 228 × 14 mm · 402 g |
| Idioma | Inglês |
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