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Emerging Markets Rule: Growth Strategies of the New Global Giants Mauro Guillen Ed edition
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Emerging Markets Rule: Growth Strategies of the New Global Giants
Mauro Guillen
Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.
240 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 13 de novembro de 2012 |
| ISBN13 | 9780071798112 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 208 |
| Dimensões | 236 × 160 × 20 mm · 453 g |
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