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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Harry Macdivitt Ed edition
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
288 pages, ill
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 16 de novembro de 2011 |
| ISBN13 | 9780071761680 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 288 |
| Dimensões | 236 × 151 × 25 mm · 580 g |
| Idioma | Inglês |
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