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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions Russell Granger Ed edition
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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Russell Granger
Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others.
240 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de dezembro de 2007 |
| Data do lançamento original | 2008 |
| ISBN13 | 9780071544375 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 240 |
| Dimensões | 235 × 158 × 24 mm · 530 g |
| Idioma | Inglês |
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