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The Manager's Guide to Distribution Channels Linda Gorchels
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The Manager's Guide to Distribution Channels
Linda Gorchels
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
320 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 7 de maio de 2004 |
| ISBN13 | 9780071428682 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 320 |
| Dimensões | 160 × 239 × 19 mm · 526 g |
| Idioma | Inglês |
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