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Advertising Media A-to-Z Jim Surmanek Ed edition
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Advertising Media A-to-Z
Jim Surmanek
Includes useful media terms, concepts, strategies, and more. This book provides information, tips and pointers for media planning, and similar words for cross-referencing. It is suitable for advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising.
368 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de novembro de 2003 |
| ISBN13 | 9780071422147 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 368 |
| Dimensões | 152 × 224 × 21 mm · 467 g |
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