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Positioning: The Battle for Your Mind Al Ries 2nd edition
Positioning: The Battle for Your Mind
Al Ries
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
213 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de janeiro de 2001 |
| ISBN13 | 9780071373586 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 224 |
| Dimensões | 134 × 203 × 13 mm · 222 g |
| Idioma | Inglês |