Conte aos seus amigos sobre este item:
Product Strategy for High Technology Companies Michael McGrath 2º edição
Product Strategy for High Technology Companies
Michael McGrath
Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.
400 pages, 50 illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 16 de outubro de 2000 |
| ISBN13 | 9780071362467 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 400 |
| Dimensões | 166 × 238 × 31 mm · 732 g |
| Idioma | Inglês |