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Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen
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Competing Against Luck: The Story of Innovation and Customer Choice
Clayton M. Christensen
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?
288 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de novembro de 2016 |
| ISBN13 | 9780062435613 |
| Editoras | HarperCollins Publishers Inc |
| Páginas | 288 |
| Dimensões | 162 × 239 × 25 mm · 478 g |
| Idioma | Inglês |
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