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The 1% Windfall: How Successful Companies Use Price to Profit and Grow Rafi Mohammed
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The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Rafi Mohammed
How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
288 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 16 de março de 2010 |
| ISBN13 | 9780061684326 |
| Editoras | HarperCollins Publishers Inc |
| Páginas | 256 |
| Dimensões | 162 × 238 × 23 mm · 399 g |
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