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Corporate Activism and Social Change: A Semiotic Perspective on Actors, Practices, and Meaning - Routledge Studies in Marketing Mario D’Arco
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Corporate Activism and Social Change: A Semiotic Perspective on Actors, Practices, and Meaning - Routledge Studies in Marketing
Mario D’Arco
The book examines how companies and other business actors engage with contested social, political, economic, and environmental issues, and under what conditions such involvement can be understood as activism. It is written for scholars across a broad range of business disciplines.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| A ser lançado | 23 de dezembro de 2026 |
| ISBN13 | 9781041293170 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 188 |
| Dimensões | 150 × 220 × 20 mm · 410 g (Peso (estimado)) |
